Why GMV can be a vanity metric, why the take rate is so important and why contribution margins are so poor
This is such a useful piece - thanks, Colin. I have a question...
Would customer support and developer costs be considered as COGS or variable expense? Or neither?
Wondering why you include acquisition costs in the contribution margin when they are closer to fixed expenses rather than variable / COGs? Thanks!
What are some of the key elements that contribute to variable costs in a marketplace ? Do you see emergence of AI and automation leading to fundamentally different dynamics in cost structures for marketplaces?
You spoke about some of the below
- Customer support,
- trust/safety, insurance, and
- acquisition costs can be massive costs for the business,
.... and the list goes on.