The chicken or the egg growth strategy that helped launch marketplaces like Airbnb, Uber, and Thumbtack by pulling users from established platforms like Craigslist and Indeed.
Great Post! Enjoyed every word of it. For this strategy to work, it seems very key to get engineering to understand that the work put into helping port new users' data from an existing platform needs to be scrappy enough to move fast but also deliver on the value prop of the new platform via UX, price, etc..
Sounds doable🧸 Thx!
Go for it!
Great Post! Enjoyed every word of it. For this strategy to work, it seems very key to get engineering to understand that the work put into helping port new users' data from an existing platform needs to be scrappy enough to move fast but also deliver on the value prop of the new platform via UX, price, etc..
It is definitely a team effort!
Is it okay to call this a marketing masterclass?
Absolutely brilliant.
Thank you!
Great write up Colin, enjoyed that and shared it with a couple of founders :)
Amazing thank you! 🙏